Online Artist Management: Music Website And Blog Marketing Tips

This is just a follow up from Kurb promotion talking specific stuff for musicians websites and blogs when you’re dealing with music business and Online Artist Management. If you’re looking for music marketing services or free regular advice visit kurb’s music marketing, management, and blog! Here’s some tips on developing your artist blog or music website- posts spaced months apart make the site look dead and inactive, we need to get the posting frequency up so fans see that the band has an active presence and the website is worth coming back to or recommending. Our key outcomes for visitors that is: sign ups, sales, and social networks, free downloads must be prominent. Often I will include these prompts at the head of each post so visitors are always made aware of particular propositions we are pushing,

Having a lot of written content on your site is essential if you’re going to bring in Google traffic, so we need to produce written content. Usually when I’m doing content and branding work for Online Artist Management we aim for 1 post each week on the blog then we collate these 4 posts with any other content available to make up our monthly email mail out. I’ve been doing my blog for 2 years now but it averages 200 hits a day and I am never short of leads, when you can get that kind of traction you should be able to pick up fans without even the benefit of other more aggressive But I’ve written 300 posts in that time so that’s the kind of commitment you’re looking at, but from my perspective it’s worth it because I never have to look for “fans” now, there’s always someone ready to pay me for what I do.

It’s a great struggle for me because the written word is my natural medium, whereas a lot of artists find it more of a chore. If you can make this part of your promotion routine it would be great, with some other clients. I have to write their blogs etc. for them and I have to charge them significantly for this and it still doesn’t substitute for the artists directly contributing this to engage the fans. So you want to be concentrating on writing as much down as possible, but we also want strong visual content. Sounds like you’ve got the video stuff covered so I’ll wait and see what you come up with before making any detailed suggestions, although long term it probably be advi
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sable to improve the presentation of your site, and also stay mindful of what exactly our key propositions are (whether that’s an email sign up or sale of a product or service)

I think initially we should start with a free song in exchange for an email sign up and to push the album, design a landing page for the album to push fans toward and also think about another page where we might develop an alternative offer compromised of other offerings outside your album. I have been doing some Google promo for bands and musicians website, but I think it’s important for us to discuss improving your homepage. I think you said you could do the changes yourself? I think it’s really important to get the feel of the site and social pages right before launching into some of our Artist Management and promotion strategies.

By: Matt Turner

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Matt Turner is director of Kurb Promotions (www.kurb.co.nz), a New Zealand based company offering comprehensive and affordable Artist Management and Online Artist Management services to entertainers and small businesses around the world offering internet marketing packages, video marketing.

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